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ASSO Consultants

Asso's team of consultants help ensure our products are designed and tested to suit what anglers want.
We have a team of Sea Consultants and are in the process of recruiting a Carp and Match Team.




Richard Yates

Richard has been fishing since he was 4 years old and won his first trophy at the tender age of 7! Since then he has represented England both as a junior and Senior, winning both team and individual medals.

Richard has fished beaches and boats all around the world and has a passion for catching big fish, some of his most notable catches include Bronze whalers, Tarpon, 100lb Stingray, 20lb  Cod and  Double figure Bass. His favourite fishing is in The Gambia, catching big fish at long range and this is how he tests any new Asso product!


Richard Yates


Darren Newland

Regular member of the England Team, Daz is one of the current top anglers on the UK scene. He has already won some of the top UK events including the Penn Sea League, The Daiwa Irish Pairs, The ISAC League and The Fountain Open, along with 3 team wins at the national sea league.

Darren Newland


George Smith

George is without doubt one of the greatest sea anglers in the world! He has won or almost won pretty much every major shore fishing competition in the UK. He has won the prestigious Penn sea league 2 years in a row and was joint second the year before!

He has represented England many times gaining a number of international medals, one of his favourite results was winning both days in a home nations in Scotland. Being from the North East George has caught more than his fair share of decent Cod,many winning him matches, his biggest however at just over 20lb came from a pier in Kent! Another of his best shore fish came in Kent, a 24lb stingray in the Herne Bay Open!

George Smith


Saul Page

Saul is a well known face on the UK and international match fishing circuit, he is a current member of the England Mens team and has previously been in several medal winning teams, including winning double gold in Holland as a Junior.

Apart from his England honours his best results include winning the British open and the Penn Final.  Saul has fished in a good number of countries around the world catching some very nice fish from the shore, so he is sure to put any line through its paces!

Saul Page


Steve Lewis

Steve is one of the best casters in the world! He has won individual world Gold and Silver medals, has been British champion and is the current British record holder. He has cast over 300yds many times. He is not a bad angler either and has been known to win Sea and coars matches! Steve field tests all new asso lines to check they cast well!

Steve Lewis


Tim Fagg

Tim is a truly versatile angler, he has won hundreds of matches, both sea and coarse including The British Open and  The World Rock Champs and has been in the winning team of the national sea league final 4 times!

Whilst coarse fishing he has won the Angling times winter league and has been a member of the winning team in the KM League 5 times. He is at home on a beach, in a boat or bagging carp on a pole, a true all rounder with a wealth of experience to offer

Tim Fagg


Dave Morell


Dave has represented Wales both at the Home Nations and World level on many occasions. In 2006 he helped Wales to Team Gold in Portugal and has won the West African Shore Fishing Championships on two occasions. Dave also has five first team placings in the Sea League Finals and a host of open and league wins to his name.









Billy Buckley


Billy is one of Scotlands most successfull sea anglers, he has represented his country at eight world championships. He also has an impressive record of wins in the UK, he has won The Diawa Pairs, The Saltcoats Open, The Erskine Open,  The East Fife Winter Open and The Scottish Individual Members League Twice, to name but a few.

Billy fishes a range of types of venue from clean beaches to rock ledges and has put Asso Line to the test on some seriously rough ground.





Kevin Lewis


Kevin is another of Scotlands top match anglers, he has represented Scotland on numerous occassions and has won many matches up and down the UK, he is a well known face on the UK match scene.







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